Artists Can Get Discovered With These Essential Strategies
As a creative individual, you have likely poured your heart and soul into your artwork, music, and designs. You want to share your work with the world, but don’t know how to get started in such a competitive and vibrant field. While getting discovered often takes time, you can speed up the process by following these tips from reSource CIC.
Create a Strong Business Plan
While it can be difficult to think of your creations as a business, having a detailed business plan is essential if you want to make money doing what you love. It should include information about your target audience, pricing strategy, marketing plan, and budgeting guidelines. Having a plan in place will ensure that you are organised and ready to tackle everything from creating a website to attracting your first clients or customers.
Build a Marketing Strategy
A creative marketing strategy is a major aspect of any business plan. Do some research on how others in your field have marketed their work and learn more about the different channels you can use. Create social media accounts specifically dedicated to showcasing your work, and post regularly so that patrons can stay up-to-date with what you are doing. Consider investing in targeted ads as well as attending events such as art shows, concerts, or conferences where potential customers may be present.
Put Together Your Portfolio
Having an organised portfolio is essential when trying to make a name for yourself in the creative industry. Put together samples of all of the different types of work that you do so that potential clients can easily see what services they could potentially hire you for. If possible, try to create an online portfolio website or blog where people can view all of your work in one location instead of having to search through various websites or social media pages.
It’s also a good idea to digitise your portfolio and save it as a PDF to help spread the word across multiple platforms. With this free tool, you can combine several PDF files into one, then share it through your website, as well as social media.
Display Your Work
Finding opportunities to display your work is key when trying to get discovered as a creative or maker. Attend shows or craft fairs to showcase what you do best and make sure that each piece has its own unique story behind it so that people are more likely to appreciate it. Additionally, consider finding local galleries or shops that might be interested in displaying your work for sale.
Create Eye-Catching Business Cards
Having eye-catching business cards is essential when trying to get noticed by potential clients or employers, whether you're at a convention or a show. You don't have to spend a ton of money on a design; simply use an online template that allows you to customise your own.